Market Research

 

 

Primary Research

Primary Research

 

Secondary Research

Secondary Research

Voice of Customer – Product Evaluations, Clinical Practice Landscape and evolving philosophies, In depth Interviews and online surveys.

Perception Surveys – Partnered by Objectivity – Produce large scale perception audits on awareness, importance and ratings using a proprietary telephonic interview methodology.

Medical Advisory Boards – MBAC offers and end to end solution including:

  • Recruitment;
  • Health Care Compliant contracting and management of honoraria;
  • Collation and distribution of pre-MAB materials;
  • Assistance in formulating research questions, agenda and supporting materials;
  • Meeting Facilitation/Chair;
  • Minutes or Transcripts as may be required;
  • Hospitality and Travel arrangements are arranged using a trusted partner, experienced in arranging Medical Congresses, international and local travel and incentives.
Market Access and Reimbursement Pathways – Product, Health Technology, Treatment Methodology or Protocol, Medical Device or Pharmaceutical. MBAC provides custom analysis, often integrating some Primary Research, to define Market Access and Reimbursement Pathways for the Client. This includes both traditional pathways as well as unique “tips and tricks” which may include alternative reimbursement models, and patient access pathways, brand activation and commercial excellence. (Business Development)

Market Intelligence – Expert insights into the South African, and broader Sub-Saharan Healthcare market.

Competitive Landscape – with exceptional access to the South Africa Healthcare supply market, MBAC is able to bring together its expert market insights, strategic marketing and holistic approach, to clearly define and describe the competitive landscape for a company or product, in a manner which enables the company to develop innovative strategies to build competitive advantage.

 

Case Studies: